Pepsi puts advertising power behind Aquafina interest - Brief Article

DSN Retailing Today, June 5, 2000

PURCHASE, N.Y. -- Pepsi-Cola Company is putting its national advertising muscle behind its growing bottled-water brand, Aquafina. Its first national advertising campaign for the product launched in May, reminding consumers that "Every part of your body needs pure water," which focuses on the product's "purity guaranteed." The television spots will be supplemented with print ads in the fall.

J. Walter Thompson created both the TV and print ads, marking the advertising agency's first work for Aquafina.