Retail Industry
Industry: Email Alert RSS FeedConsumer awareness of RFID low
DSN Retailing Today, July 5, 2004
WASHINGTON, D.C. -- A study conducted by Capgemini for the National Retail Federation found that 77% of retail customers are unaware of Radio Frequency Identification (RFID). The customers who are aware of RFID appear to have mixed perceptions, 42% view RFID favorably, while 31% have no opinion of the technology.
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RFID technology provides consumers with benefits like savings from reduced operating costs.
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