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Industry: Email Alert RSS FeedWarner Bros. Worldwide Consumer Products and Mattel - Industry News - sign licensing agreements - Brief Article
DSN Retailing Today, July 29, 2002
Expanding on their Harry Potter partnership, Warner Bros. Worldwide Consumer Products and Mattel this month inked a comprehensive multiyear deal that names Mattel the master toy licensee for several of the studio's core franchises, including Looney Tunes, Baby Looney Tunes., Batman, Superman and Justice League.
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The agreements cover all global territories, except Asia, and include the rights to any related theatrical releases or television programs produced during the period of the deal. In related news, the new Looney film, "Back in Action," will debut on the silver screen in November 2003.
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