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Industry: Email Alert RSS FeedTwentieth Century Fox Home Entertainment - Vendor News - plans marketing blitz for "Ice Age" video release - Brief Article
DSN Retailing Today, July 29, 2002
Twentieth Century Fox Home Entertainment will release its animated hit "Ice Age" on Nov. 26 with its largest marketing campaign ever. The $85 million blitz will pair Fox with 14 promotional partners, including Coca-Cola, Papa John's and Carl's Jr. "Ice Age" will have plenty of company when it hits stores in November.
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Summer box-office hits, such as "Spider-Man" and "Star Wars Episode II: Attack of the Clones," are scheduled for release in what's shaping up to be a record fourth quarter.
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