Sears expands on-line departments - Sears, Roebuck and Co - Brief Article

DSN Retailing Today, Sept 17, 2001

HOFFMAN ESTATES, ILL. -- Sears, Roebuck and Co. has expanded its on-line offering by adding two new categories to Sears.com: "Jewelry & Watches" and "Recreation/Game Room," in addition to its introduction of an automotive category that allows consumers to research the appropriate tires and battery for specific vehicles on line.

Under "Jewelry & Watches," shoppers can now find 10 categories of fine jewelry--bridal diamonds, fashion diamonds, gemstone and gold jewelry, including bracelets, earrings, pendants, necklaces and rings, as well as tradition certified diamonds and watches. The "Buying Guide" offers purchasing tips, suggestions for maintaining and cleaning fine jewelry, and answers to frequently asked questions. The "Recreation" category features parlor games under "Game Room." These include dartboards, Ping-Pong tables, pool tables, soccer and hockey tables, and the necessary accessories for these games.