New Best Buy stores hone in on demographics

DSN Retailing Today, August 16, 2004 by Laura Heller

The inclusion of Magnolia adds a new spectrum of high-end home theater product in a home-like setting. The store still boasts a Barry-centric audio/video department of its own, but Magnolia extends these offerings to higher-end lines with no product duplication, according to general manager Jason Benze.

Both the Costa Mesa and West Hollywood units represent Best Buys quest to excel in customer service and grow sales from existing stores. Both are still considered tests, according to management. But look to the retailer to continue experimenting as it extends its reach. Recently announced new store openings for 2005 include nearly 25 stores in smaller 20,000-square-foot and 30,000-square-foot sizes, units that last year fell under the "test" label.