Retail Industry
Industry: Email Alert RSS FeedTarget aims at teens with on-line Bullseye - Brief Article
DSN Retailing Today, Sept 3, 2001
MINNEAPOLIS -- Last month, Target Corp. launched Bullseye, a new on-line destination devoted exclusively to teens. The site focuses on fashion, beauty, music and events, and also has horoscopes, advice and quiz features. In addition, Bullseye will be home to Target Radio, a streaming audio feature that links users to many of the popular teen song choices sold though Target stores; the feature is powered by Launch.
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The site will also provide links to two teen-focused Target initiatives: License to Drive, a sweepstakes where older teens can register to win a new Saturn SC2 3-Door Coupe; and Get Into The Game, a resource for the latest video game news and information.
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COPYRIGHT 2001 Gale Group
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