We are Kellogg. People making a difference - Morning Foods - Brief Article

DSN Retailing Today, Sept 9, 2002

At Kellogg we know great Marketing and Customer Business plans are meaningless without flawless execution. We also know our customers expect our business to provide category insight and dedicated support where it counts the most.

We are Kellogg--we are dedicated retail sales representatives who are back selling in the field making a difference in your retail stores!

Kellogg renewed its commitment to retail by hiring an additional 207 retail sales representatives to service your stores. We now have 85% of all food outlets covered by a full-time Kellogg representative. This team is focused on helping our retail partners reduce out-of-stocks, fill critical voids, improve speed-to-shelf on new brands, optimize plan-o-gram effectives, ensure product freshness and provide important product and promotional information to drive center store sales.

We are Kellogg--we are world class Category Managers delivering category solutions that make a difference in your ready-to-eat cereal and convenient morning foods business!

Our "world-class' field based Category Management team is one of the most diverse and well trained in the industry. Even our most seasoned Category Managers go through an extensive training program with leading edge technology before working with our valued customers. This ensures we deliver the best category insights, category solutions and actionable recommendations that support your business objectives.

We are Kellogg--we are focused Customer Service Representatives providing product delivery solutions that make a difference to you and your consumers each and every day!

Kellogg was one of the first manufacturers to introduce customer business teams. We strengthened these teams by increasing field sales functional support including, Finance, Customer Service, Category Management, Marketing and Senior Leadership to provide more nimble and better service to our customers.

We are Kellogg--we are category leading Customer Business Managers delivering the brands, the promotions amid the innovation that makes a difference in your sales and profits.

We are aggressively building a learning organization and winning culture, and as a result a Stronger Kellogg is Emerging in the form of increased category growth. Our people are a competitive advantage, and we will continue to invest in their success to achieve mutual profitable growth for our customers and the Kellogg Company.

We are Kellogg--we are driving the category!

We are Kellogg--we make a difference!

Call your local Kellogg Representative today for more details.

Kellogg's[R] is driving category growth.

                          % change in dollar sales

Cold Cereal Category                2.5%
Kellogg's                           7.4%
Convenient Morning Foods            4.2%
kellogg's                          10.7%

Source: IRI Infoscan YTD Ending Apr 21, 2002 - Total U.S. FDM
w/projected Wal- Mart. Category: loaster pastries, instant breakfast,
cereal bars. Kellogg's: Pop- Tarts[R] and Nurti-Grain[R] Bars.