Krispy Kreme to delight Wal-Mart shoppers - Market Watch - Brief Article

DSN Retailing Today, Sept 22, 2003

CHARLOTTE, N.C. -- As part of a test with Wal-Mart, Krispy Kreme Doughnuts plans to open one of its doughnut-making retail stores within a Wal-Mart Supercenter in Mount Airy, N.C., according to a Dow Jones report. The 1,800-squarefoot "factory store," which produces doughnuts in view of customers, is expected to open its doors around mid-October.

Also that month, the doughnut chain plans to open shops within four other Wal-Mart stores, Dow Jones reported. Two locations will be "doughnut and coffee shops," and two will be "fresh shops," or outlets selling doughnuts delivered to the store daily from a local Krispy Kreme store.