Retail Industry
Industry: Email Alert RSS FeedDisney aims to SNAP up watch sales
DSN Retailing Today, Sept 20, 2004
Disney SNAP is a new line of collectible watches produced by Seiko. The patent-pending watch design features a face that completely snaps off the band and can be clipped onto a shirt placket, tote bag or cargo pocket. Bands feature unique magnetic closures.
The broad range of faces, which exclusively feature either Disney characters or non-licensed fashion designs, are completely interchangeable with other bands in the collection. The character-licensed merchandise features popular properties, such as Classic Mickey, Winnie the Pooh's Tigger and Piglet, and newer splashes like Nemo the clownfish from the animated hit "Finding Nemo."
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The suggested retail price of Disnry SNAP is $35. Not only does the line offer a mass appeal, but the watches are affordable enough to enhance their anticipated collectibility.
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