Disney aims to SNAP up watch sales

DSN Retailing Today, Sept 20, 2004

Disney SNAP is a new line of collectible watches produced by Seiko. The patent-pending watch design features a face that completely snaps off the band and can be clipped onto a shirt placket, tote bag or cargo pocket. Bands feature unique magnetic closures.

The broad range of faces, which exclusively feature either Disney characters or non-licensed fashion designs, are completely interchangeable with other bands in the collection. The character-licensed merchandise features popular properties, such as Classic Mickey, Winnie the Pooh's Tigger and Piglet, and newer splashes like Nemo the clownfish from the animated hit "Finding Nemo."

The suggested retail price of Disnry SNAP is $35. Not only does the line offer a mass appeal, but the watches are affordable enough to enhance their anticipated collectibility.