Retail Industry
Industry: Email Alert RSS FeedMattel Inc - licensing agreement with Roush Racing for Hot Wheels - Brief Article
DSN Retailing Today, Oct 2, 2000
Mattel Inc.'s Hot Wheels Racing brand will extend its product line through a long-term exclusive licensing agreement with Roush Racing to become the exclusive die-cast manufacturer of mass retail products. Roush Racing's drivers, Mark Martin, Jeff Burton, Matt Kenseth, Kevin Lepage and Kurt Busch, have amassed 20 victories so far this season.
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They will add to the Hot Wheels Racing portfolio of 25 NASCAR drivers currently under license.
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