Reinvented classics revive listless hair care category - Brief Article - Statistical Data Included

DSN Retailing Today, Oct 1, 2001

A professional product is usually born in mass based on consumer demand, which comes from the recommendation of the stylist, said Goldberg, noting the strengths of the salon business. "What I think will happen is that as more of the retailers put in professional sets, the initial enrollment of the customer will [increase based] on the stylists' recommendations," he predicted.

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