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New York — New licensed apparel is about to take a stroll down the aisle, as Liz Claiborne Inc.'s Laundry by Shelli Segal label recently tied the knot with Andy Buchbinder and Brett Levkoff of Bill Levkoff Inc

DSN Retailing Today, Oct 11, 2004

NEW YORK -- New licensed apparel is about to take a stroll down the aisle, as Liz Claiborne Inc.'s Laundry by Shelli Segal label recently tied the knot with Andy Buchbinder and Brett Levkoff of Bill Levkoff Inc. The latter will produce an extensive new line of bridesmaid dresses. "Our brand enjoys high awareness and preference among young women, so adding bridesmaid dresses to our portfolio is a natural line extension for us." Perhaps there will finally be dresses that hold up beyond the big day: Laundry is prominently merchandised on the main floor of department stores including Bloomingdale's.

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COPYRIGHT 2004 Gale Group
 

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