Watches - what's hot - Brief Article

DSN Retailing Today, Jan 5, 2004

Watches are timeless accessories, but apparel-licensed timepieces are

particularly of the moment. This trend started, and continues, in the specialty channel. At PacSun and Hot Topic, licensed timepieces under brands like Dickies have been tracking well for the past year and a half. Diesel and Kenneth Cole and other specialty apparel retailers have been steadily building their own branded lines of timepieces. Now, other licensors are adding their names to the fray. Mighty Fine's French Kitty, originally a lingerie line, is extending to a line of women's watches for spring 2004, under production at M.Z. Berger. The designs carry through intimate themes, including lace, ribbons and embroidery. The watchmaker is also producing a line under Mighty Fine's Ruby Gloom brand to be sold exclusively at Hot Topic.