Hollywood Entertainment, 800.com enter into on-line partnership - Brief Article

PORTLAND, ORE. - 800.com Inc., a specialty retailer of electronics, movies and music, has entered into a strategic relationship with Hollywood Entertainment Corp., the second largest video superstore chain, which operates Reel.com. Through this partnership, Reel.com customers wishing to purchase movies, music or electronics will be linked to 800.com's Web site, offering more than 300,000 movies, music titles and leading-brand electronics products. 800.com will execute and fulfill all customer orders made via Reel.com, while Hollywood Entertainment will receive a conunission on all sales generated through such orders. This relationship provides Reel.com's 1 million monthly visitors with an easy link to movie, music and electronics shopping at 800.com. The partnership is being promoted both on line and in-store.

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