Retail Industry
Industry: Email Alert RSS FeedKmart goes to bat with new ad campaign - Market Watch - Brief Article
DSN Retailing Today, Oct 27, 2003
> TROY, MICH. -- "Kmart. Right Here. Right Now"--that's the message of Kmart Management Corp.'s new advertising campaign, which debuted with commercials shown during the second game of Major League Baseball's World Series on Oct. 19. Images and messaging for the new campaign will be integrated throughout the commercials, in stores, online at Kmart.com, in Kmart's weekly advertising circular and on department store-style shopping bags available in stores.Most RecentRetail Articles
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