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Industry: Email Alert RSS FeedJCPenney taps Colin Cowie as wedding guru - Market Watch - Brief Article
DSN Retailing Today, Oct 27, 2003
PLANO, TEXAS -- JCPenney has tapped wedding expert Colin Cowie as consultant to, and national spokesperson for, its bridal registry business. His first task as spokesperson for JCPenney is to appear this fall in select locations of the Great Bridal Expo tour. Cowie's first public appearance was Oct.
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19 in Boston. As a consultant to the JCPenney bridal registry business, he will provide direction and guidance on the company's current gift assortment, as well as future product development.
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