Sara Lee Branded Apparel - Items - Held Bali Fit University in New York City, a learning symposium - Brief Article

DSN Retailing Today, Oct 27, 2003

WINSTON SALEM, N.C. -- Sara Lee Branded Apparel (SLBA) is focused on fit when it comes to intimates. The company recently held Bali Fit University in New York City, a learning symposium for apparel buyers from stores across the country. Fashion shows and celebrities helped explore the difficult business of fitting customers with bias, not only based on measurements, but also overall proportions.

Another SLBA brand addressing size issues is Playtex, which is making a strong consumer marketing push regarding its new bras, which come in half sizes.

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