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Industry: Email Alert RSS FeedGap - Items - Marketing arrangement with Visionaire - Brief Article
DSN Retailing Today, Oct 27, 2003
NEW YORK -- In a marketing arrangement, Gap partnered with ultra-chic magazine Visionaire to sell its latest edition. The publication's price was slashed from $300 to $175 and covered in Gap's favorite fabric this season: corduroy. A matching orange corduroy bag was a GWP. The promotion was only offered in the Gap's 5th Avenue store.
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The store sold out of 15 copies in a matter of two days, according to a store manager.
COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2003 Gale Group
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