Retail Industry
Industry: Email Alert RSS FeedKmart adopts new grading system - Martha Stewart Everday marketing - Brief Article
DSN Retailing Today, Nov 5, 2001
TROY, MICH. -- Kmart plans to institute a three-, four- and five-star grading system on all Martha Stewart Everday product categories broad enough to have a good, better and best merchandising strategy. MSE bed and bath products and cookware are the first categories to feature this new star system, a program that will also involve new point-of-sale signage and graphics.
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Additional MSE categories will be added to the program over the course of the next several years.
COPYRIGHT 2001 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2001 Gale Group
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