Wal-Mart - Misinformation spelled bad news for Kodak - Brief Article

DSN Retailing Today, Nov 19, 2001

Misinformation spelled bad news for branded film manufacturers late last month, Kodak in particular. Kodak shares dropped, in part, on false reports that Wal-Mart had signed an exclusive deal to sell Polaroid brand film in lieu of launching a private-label line. Although a Wal-Mart spokesman later said he misspoke, Wall Street's reaction was swift; Kodak shares dropped 8% on the news.

Although Wal-Mart is the largest seller of Polaroid film, now distributed by Agfa, it does not have an exclusive arrangement to sell the product.