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Sam's gets in the holiday spirit - Market Watch - Sam's Club aims to boost business with holiday gift guide - Brief Article

DSN Retailing Today, Nov 25, 2002

BENTONVILLE, ARK. -- Following a disappointing third quarter and a 1.6% October same store sales decline, Sam's Club is looking to drive holiday sales volume through a recently distributed holiday gift guide. The 44-page catalog, distributed via regular mail and e-mail, contained approximately 130 items across a broad range of categories as well as ads promoting Sam's Web site, credit card, extended service plans, pre-paid membership cards and GE appliances.

COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2002 Gale Group
 

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