Appliance business mulls a crossroad - home goods & housewares - more stores selling appliances

DSN Retailing Today, Nov 24, 2003

Indeed, said Vincent Cefalu of Haier, the growth of major appliances at mass-market outlets has yet to press on price points in the way it has in other home categories, particularly as discounters become heavily involved. He said manufacturers would like to see a demarcation between the price- and feature-oriented businesses remain.

The two reflect separate customer bases and trying to mix the two in order to create downward price momentum across the spectrum isn't in anyone's interests, even the consumer, who could see less innovation and substantial choice. "In many instances, price point pieces may be private label," he said. "We would like to stay away from putting price in there based on our own label."