Toys "R" Us, Albertson's test toy stores - Market Watch - Brief Article

DSN Retailing Today, Dec 16, 2002

PARAMUS, N.J. -- Albertson's Jewel-Osco division is the latest supermarket retailer to experiment with branded toy departments. Five of its Chicago area stores will be outfitted with Toys "R" Us departments that will stock an assortment of the most popular toys. Toys "R" Us created a stir last fall when it announced a similar relationship with Ahold's Giant Food division.

Giant currently has eight Toy's "R" Us departments with plans for 40 more. K*B Toys has also sought alternative distribution channels by striking deals with Sears and Safeway.

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