Cabela - Sporting goods What's Hot What's New What's Happening

DSN Retailing Today, Jan 21, 2002

Seven-store outdoor sporting goods specialist Cabela's plans to use an Internet-based service from Planalytics Inc. that the company says can measure the specific effects of future weather on consumer demand by product, location and time. "Impact LR [the Internet service offered by Planalytics is the only planning tool we've seen that offers long-range forecasts, down to the zip code level, of consumer demand for our seasonal outdoor products," said Cabela's marketing director Joe Friebe.

Impact LR provides knowledge of how weather has and will influence businesses up to one year in advance in order to support planning and forecasting, product distribution and allocation, and advertising and promotion timing.