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Industry: Email Alert RSS FeedJCPenney - Retailer News - teams with Seventeen magazine - Brief Article
DSN Retailing Today, Feb 11, 2002
In a bid to enhance brand awareness among teens, JCPenney recently teamed up with Seventeen magazine to create a Seventeen/JCPenney Prom 2002 Fashion Show that took place Feb. 2 at the JCPenney Court in South-lake Mall, Morrow, Ga. In addition to attending the show for free, teens between the ages of 13 and 21 were encouraged to compete in a model call that preceded the show on Jan 31 at a JCPenney store in Morrow.
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The teens chosen by Seventeen's "fashion scouts" will appear in the magazine. They were also filmed at the show for a future Webcast on Seventeen.com.
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COPYRIGHT 2002 Gale Group
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