Tyson Foods - In the Mix - has launched a $100 million marketing campaign - Brief Article

DSN Retailing Today, Feb 24, 2003

SPRINGDALE, ARK. -- Tyson Foods has launched a $100 million marketing campaign designed to extend its No. 1 position among protein processors. While expanding and improving its array of chicken products, the effort will focus on a broad selection of Tyson-branded, value-added beef and pork items. Key to Tyson's strategy is the introduction of new products in the chicken, beef and pork segments.