Retail Industry
Industry: Email Alert RSS FeedNielsen Media Research and Tivo Inc. have signed a deal - Industry News - Brief Article
DSN Retailing Today, Feb 23, 2004 by Doug Desjardins
Nielsen Media Research and Tivo Inc. have signed a deal that will allow Nielsen to monitor how often Tivo users use their digital video recorders to skip through TV commercials. The research will be used to measure the threat Tivo and other DVR companies pose to television advertisers.
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