Cherokee Inc

DSN Retailing Today, Feb 28, 2005 by Emily Scardino

> Cherokee Inc., whose Cherokee brand continues to be a major part of Target's apparel assortment, has retained UBS Investment Bank to assist its board of directors in considering possible strategic business alternatives. "Our board believes that this is an opportune time for us to explore alternatives for enhancing stockholder value and building upon our accomplishments in our businesses," said Robert Margolis, Cherokee's chairman and ceo.

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