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Sweet smell of partnership

DSN Retailing Today, Feb 28, 2005

Flowers are always hot for Mother's Day, and now ordering them online just got a lot easier. In addition to buying from well-known destinations such as 1800Flowers.com, shoppers can now place orders at FTD florists via Walmart.com.

The deal, which was announced earlier this month, touts FTD's large network of 20,000 storefronts with Wal-Mart's aggressive pricing. In line with that claim, one dozen medium-stem roses for same-day delivery via Walmart.com are available for $43.53. (That's $19.45 less than the exact same order on FTD's own site.)

COPYRIGHT 2005 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2005 Gale Group
 

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