Retail Industry
Industry: Email Alert RSS FeedAce Hardware - A new marketing and advertising strategy - Brief Article
DSN Retailing Today, March 5, 2001
A new marketing and advertising strategy for Ace Hardware kicked off last month, focusing on projects revolving around consumer life stages such as buying a first home and enlarging living spaces. A change from the hardware cooperative's past 40 years of advertising, this new campaign targets a broader audience and reinforces the retailer as a place for everyday home improvement project needs.
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Along with its long-standing "Helpful Hardware Folks" slogan, Ace is also adding the new tagline, "Life is an Ongoing Project."
COPYRIGHT 2001 Lebhar-Friedman, Inc.
COPYRIGHT 2001 Gale Group
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