Retail Industry
Industry: Email Alert RSS FeedThe Home Depot - Retailer News - launched new national advertising campaign - Brief Article
DSN Retailing Today, March 10, 2003
The Home Depot kicked off a new national advertising campaign last month that plays up customer service rather than price. The new ads carry the theme, "The Home Depot is more than a store. You can do it. We can help." The campaign, developed by Richards Group of Dallas, comes amid intense competition from rival Lowe's and a softening of sales and profits in recent months.
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