Retail Industry
Industry: Email Alert RSS FeedThe metrosexual revolution is upon us - Blade wars: shaving report
DSN Retailing Today, March 8, 2004
Aside from attracting a new consumer group to the personal care aisle, a dedicated men's grooming display promises to yield incremental dollars. Case in point, male consumers' heightened image consciousness has fueled growth in men's grooming during trying economic conditions. And many of the key brands, such as Nivea, Neutrogena, Gillette and Axe, sell at premium prices.
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