Trucker hats

DSN Retailing Today, March 22, 2004

Trucker hats The ubiquitous trucker hats made famous by the likes of Cameron Diaz and Ashton Kutcher are everywhere this spring. The idea that the kin of actual truckers wouldn't sport these working-class caps in irony has been quickly nixed, thanks to rapid sell-ins and sell throughs in the mass market.

While still ultra-popular Von Dutch models at $40 a pop are a bit pricey for the average discount shopper, headwear producers are coming out with more affordable models to meet demand.

Manufacturers are bringing witty models to market that take the satire one step further, poking a little fun at the celebrities who flaunt John Deere-style caps. Some new SKUs from Accessory Network sport patches that actually say "Ashton" or "Mrs. Kutcher."

Expect these hats to keep on truckin' through spring.