7-Eleven launches branded photo side

DSN Retailing Today, March 28, 2005

VANCOUVER, B.C. -- 7-Eleven will launch a branded Web site fueled by traffic generated from new prepaid digital photo cards. Launched in tandem with PhotoChannel Networks and DataWave, the $25 prepaid digital photo cards offer consumers up to 55 printed photos. To order pictures, customers upload their digital photos to www.7-11photo.com, place their order, and check out using their prepaid card.

Film-quality prints, printed on Kodak paper, are then delivered to the consumer's front door.

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