When it comes to fresh seafood mass can't afford to flounder - marketing seafood - Brief Article - Statistical Data Included

DSN Retailing Today, April 2, 2001 by Mike Duff

Education is one way of doing this, but making products more convenient is another as Clemens has increasingly emphasized center-of-the-plate items that require less preparation, such as stuffed and pre-marinated fillets. "We offer total meal concepts in ovenable trays today," said Miller. "This allows us to do better point-of-sale advertising."

Seafood is evolving rapidly as supermarkets and supercenters cast for better share and better returns from the category by treating seafood with more understanding and sophistication.