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Industry: Email Alert RSS FeedRadioShack - Retailer News - backed NSYNC's Lance Bass's space venture - Brief Article
DSN Retailing Today, April 8, 2002
> RadioShack launched another leg of its space program sponsorship last month. The retailer backed *NSYNC's Lance Bass in his quest to reach outer space. The pop star began medical screening at an institute near Moscow, a necessary step in qualifying for a trip to the International Space Station. In the past, RadioShack has provided gifts to the space station crew and even filmed an ad spot on the station as part of its positioning to "demystify technology."Most RecentRetail Articles
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