Unity Marketing - Industry News - reports on consumer sales of greeting cards, stationery - Brief Article

DSN Retailing Today, April 8, 2002

Despite the boom of paperless communication options, such as e-greetings and e-mail, Unity Marketing reports consumer demand for good old-fashioned paper-based cards and social stationery remain strong. Consumer retail sales of greeting cards and social stationery reached $14 billion in 2000, up 5% from $13.7 billion in 1999, according to The Greeting Card and Stationery Report 2002 published by Unity Marketing.

To make their products relevant, stationery suppliers have expanded their offerings to include cards and preprinted stationery suited to use in computer printers.