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Industry: Email Alert RSS FeedOnline advertising expected to grow 11% - e-Watch - in 2002 - Brief Article
DSN Retailing Today, April 22, 2002
> NEW YORK -- Online advertising spending in the United States, which dropped 11% in 2001, is expected to make a comeback in 2002 and climb 11%, according to a report released today by eMarketer, a New York-based publisher of Internet and e-business information for marketing professionals. The report, "Online Advertising: Statistics, Strategies, Projections & Trends Report," also explains that, in order for the online ad industry to reach its potential, the complexity of pricing models and ad-size standards needs to be addressed.Most RecentRetail Articles
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