Retail Industry
Industry: Email Alert RSS FeedIn-store CPU sales - What's Hot - personal computer sales - Brief Article
DSN Retailing Today, April 21, 2003
"Reports of the demise of brick-and-mortar retailing in the personal computing category were greatly exaggerated," said Stephen Baker, director of the NPD Group. "Retail sales outlets were able to leverage the ability to offer a wide selection of brands and product categories; this enabled them to take advantage of the sales opportunities in higher growth categories such as consumables to generate faster growth than the manufacturer-direct channel."
Revenue for the entire category was $25.6 billion during 2002, up slightly from $25 billion in 2001. The retail channel, however, pulled in $16.7 billion compared to $16.2 billion the year before, while the manufacturer-direct channel had sales of $8.9 billion compared to $8.8 billion in 2001.
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"Undoubtedly, Dell's printer strategy and Gateway's foray into plasma TVs are deigned as ways that they can expand their expertise as retailers into new, higher growth sales opportunities," he said.
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