Retail Industry
Industry: Email Alert RSS FeedFood for her - What's Hot - foods for women's nutrition; marketing - Brief Article
DSN Retailing Today, May 6, 2002
Foods fortified for women's nutritional needs are becoming increasingly common. Since women often need additional iron and calcium, companies have come up with inventive ways to appeal to this group. Cereals are the latest frontier, with Quaker Oats' Nutrition for Women, General Mills' Harmony and Kellogg's Special K with Red Berries aimed at this niche.
COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2002 Gale Group
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