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Loblaw and Sesame Workshop are preparing to roll out a new product line for infants and their parents christened Sesame Beginnings

DSN Retailing Today, May 9, 2005 by Mike Duff

Loblaw and Sesame Workshop are preparing to roll out a new product line for infants and their parents christened Sesame Beginnings. The new infant brand offers parents interactive techniques and fun activities to encourage early learning. Featuring favorite Sesame Street characters such as Elmo, Big Bird and Cookie Monster as babies, the new Sesame Beginnings--as well as Sesame Street apparel, health and body, home and seasonal products--will be exclusively available at Loblaw banners in Canada.

COPYRIGHT 2005 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2005 Gale Group
 

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