Olympus® - Paid Advertisement

AORN Journal, Feb, 2004

Your Vision, Our Future

Two Corporate Center Drive * Melville, NY 11747-3157 * Tel: (800) 548-5515

(631) 844-5000 * www.olympusamerica.com

Employees: 1,031 (Medical Systems Group) * 1,975 (total)

Pioneering the most advanced precision technology, Olympus has revolutionized minimally invasive surgery with products and services that enable surgeons and the perioperative nurses assisting them, to perform procedures they could only dream of a few short years ago.

Olympus handcrafted surgical instrumentation and advanced video and imaging technology feature a complete line of rigid telescopes, rigid videoscopes, flexible fiberscopes, flexible videoscopes, and deflectable-tip videoscopes as well as complete video imaging systems. Olympus also offers a fhll line of energy products including ultrasonic cutting and coagulation and a complete line of hand instruments and trocars. All Olympus products are designed with ease-of-use in mind, which helps create cost savings and other procedural efficiencies such as quicker O.R. set-up, treatment, and reporting.

A total solutions provider, Olympus, with its broad range of superior visualization system offerings, leads the way in O.R. standardization. "Because Olympus designs, manufactures and distributes all the imaging and therapeutic devices we offer, we have the unique ability to standardize and customize solutions to facilitate desired outcomes," said Director of Marketing, Surgical Products, Matt Fahy. "And many of our products are also autoclavable, which is the sterilization method recommended by AORN."

Olympus' leadership in O.R. standardization is exemplified by the ALPHA O.R.TM, a totally customized operating room offering the highest level of patient care through seamless, build-on-demand integration of surgical and communication devices.

A key component of the ALPHA O.R.TM is the EndoEYETM family of rigid and flexible surgical videoscopes, which offers revolutionary new digital imaging techniques that place a color CCD (charge-coupled device) miniaturized camera chip at the distal tip. EndoEYE's award-winning, innovative "eye-inside" digital imaging technology provides superior, consistent imaging and its advanced design offers more durability, eliminates costly rod lens repairs, and significantly reduces O.R. set- up time.

Olympus' commitment to its customers is further evidenced by its sustained efforts to train healthcare providers. Olympus University's comprehensive selection of live and online educational programs provide perioperative nurses, surgeons, and other healthcare professionals with knowledge that ultimately facilitates quality patient care.

Olympus continuously strives to advance minimally invasive surgery through its ground-breaking technology, innovative programs and services, and unparalleled commitment to partnering with the surgical community to improve clinical outcomes and efficiencies.

Group Vice President, Medical Systems Group: David C. McKinley

Vice President, Sales, Medical Systems Group: John Cifarelli

Director of Marketing, Surgical Products: Matt Fahy

Key Surgical Offerings:

ALPHA O.R.[TM] totally customized O.R. system:

* VISERA[TM]--Multi-specialty, digital imaging platform

* EndoEYE[TM]--Family of surgical videoscopes

* SonoSurg[TM]--Ultrasonic cutting and coagulation system

* EndoALPHA[TM]--Centralized O.R. control system

* Olympus Integration Services--For seamless interconnectivity