Advertising Industry
Industry: Email Alert RSS FeedTrend Treasures Found Between the Pages
Selling to Kids, Sept 29, 1999
Fashion, celebs, music, beauty, boys. that's what teen mags are made of. The details the top mags choose to feature give powerful clues to what's on readers' radar screens. or will be. In October, almost all the teen mags preview the fall TV season. In other seasonal news, magazine editors showed they're thinking about Halloween. Fashion news includes leather apparel - jeans, vests, jackets, dresses - and cuff bracelets rule. We also saw a lot of cropped capes and shrugs (which look like open vests that shrunk). Both just cover the shoulders.
Most RecentAdvertising Articles
- M&C Saatchi Boss Demands Truth on Layoffs; He Should Start With Publicis
- News America's Carlucci Again Accused of Threatening to "Destroy" Floorgraphics
- Arsenal's £100M Sponsorship Deal With Emirates No Longer Looks Like a Good...
- Dixie Beats Solo in Vicious Paper Plate Ad Smackdown
- Burger King Ad Fight: The Worst-Case Scenario for Crispin Porter + Bogusky
- More »
If October has a color for teen girls, it's bright turquoise, according to top-selling Seventeen. Girls who look to the mag for fashion tips are advised to pair it with other brights, like yellow, orange, purple, green. Brights also turn up in another fashion trend piece, which extols the virtues of still trendy ethnic wear like Indian saris, long gauzy skirts, mirror-studded handbags, yards of bangle bracelets, and leather cuff bracelets worn on the upper arm.
Actress Leelee Sobieski, Seventeen cover girl, wears a ($90!) turquoise tank top by BCBG Max Azria, with zebra-skin-look pants. Inside, she "dishes" (in the mags' parlance) on boys, breasts and kisses. Maybe to offset the price of the tank, readers also find a feature on "24 funky fashions under $20").
In addition to leather, fashion biggies include long-sleeved tees and thermal tops, menswear drawstringed pajama bottoms worn with sweaters and sneakers, tanks with contrasting colors annd self-dyed vintage slips.
Content includes a story on bullies, beauty cheat sheets, Melissa Joan Hart's movie diary, photos from Seventeen's Teen Choice Awards, "I want her hair!" (feature about two cousins who covet the other's hair type and the stylists who make the wish come true and Halloween party tips.
Up-and-comers: Actress Marisa Coughlan (new ABC series "Wasteland"), Texas singer Jessica Simpson, Scott Bairstow, Countess Vaugn, Rebecca Gayheart, Jason Behr, Simon Rex, Jennifer Garner, Julio Iglesias, Jr., Jerome Childers and Stereophonics.
Still hot and prominent: Jennifer Love Hewitt, Sarah Michelle Gellar, Brandy, Monica, Rider Strong, Tatyana Ali, Tyra Banks, Mini-Me and Sandra Bullock
YM
Runner-up YM, the relationship book, shows plenty of gray, which has been called "the new black."
On the cover are "Love Sins" (girls' confessions of cheating, lying, spying), makeovers of 10 readers, one of whom was featured on the cover with proclaimed "hottie" Scott Foley, "8 Tricky Pal Problems Solved," Hot Scoops on TV's New Season: including features on David Boreanaz, Brandy, Jennifer Love Hewitt, Josh Jackson and Courtney Cox, Quiz: "Are you too hooked on hotties?" (the issue also shows pages of them).
Teen People
As usual, in addition to its focus on teen celebs and real-life teen heroes, Teen People also takes stands on issues, like a new program to help displaced teens or skewed body images.
Fashion trends: Bandanas, Capri pants worn with skirts, brunettes in high ponytails, mini tanks, loose blouses, dark lipstick and cargo pants.
Up-and-comers: Very Hot: Tara Reid (American Pie); Hot: Carly Pope ("Popular"), Linda Cardellini and James Franco ("Freaks and Geeks"), Jason Behr ("Roswell"), Julia Whelan ("Once and Again"), Robin Dunne ("Manchester Prep").
Hot issues:Dominique Moceanu breaks away from her father in court, life on the streets for displaced teens, homophobia & the struggles of gay couples, the best beauty Web sites.
Teen
Fashion trends: London-inspired articles (such as school products with British Flags on them and Shelley's shoes), chain chokers, vest jackets, long skirts worn with sneakers, snoods (crocheted hair ornaments with beads spotted on Lauryn Hill).
Up-and-comers: James DeBello (The Hustler), Michelle Kwan (Olympic ice skater), the stars of "That 70s Show," Simon Says (a new rock band).
Hot issues: How smoking affects different parts of your body, a fall TV guide of who's hot, how one girl is coping with being HIV positive.
Latin Girl
If you haven't seen it, relative newcomer Latin Girl is similar to Teen People, but with a Latin flavor and fashion focus, and without as many celebs.
Fashion trends: capri pants, moussed curls, high heels and club clothes, body-clinging shirts and pants
Up-and-comers: Elsie Munez, Gizelle D'Cole, Nadine Renee, George Lamond
Hot issues: Two TV teens - Chelsea Hernandez and Alisa Reyes - inspire women to follow their dreams, money and finances, teen Zapatistas.
Kids' Mags
For younger kids, Sports Illustrated for Kids features Jamal Anderson on the cover. Inside, the World Series' best moments and a farewell to Barry Sanders share space with news about Tiger Woods (won the PGA championship) and Steffi Graf (retired). And, mimicking Teen People's News Team, SIFK is looking for kid editors.
Other features: Mark McGwire's home-run record, Charles Barkley, Julie Foudy, Stanley Cup winners and the NHL and Halloween sports trading cards.
In Crayola Kids, Halloween's front, center and throughout, with games, recipes, costumes and pumpkin-carving tips. And Nickelodeon, featuring Harry Potter on the cover and an interview with the bestselling book series' author inside, also has Halloween on the brain. Tying in with that, the issue's theme is science fiction.
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Business Articles
- Your feedback
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo galleryplus sign up today for spring 2009 to save $100.00
- Announcing the 2009 NACLNC® conference keynote speaker, Stedman Graham: move like a maverick for breakaway CLNC® success at the 2009 NACLNC® conference
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key

