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Industry: Email Alert RSS FeedHi-C Goes High Tech
Selling to Kids, Jan 26, 2000
MaMaMedia and The Minute Maid Co., makers of Hi-C fruit drinks, are teaming up to promote Hi-C online through the new MaMaMedia Power-Up Club. The club, set to be launched in February, will allow kids to participate in new online activities each month. MaMaMedia.com activities will be featured on Hi-C drink boxes with "Safe Surfing Tips" for moms. MaMaMedia's in-school magazine also will include Hi-C ads.
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MaMaMedia: Rebecca Randall 212/334-3277; Minute Maid: Audrey Rummele 713/888-5019
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