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Selling to Kids, March 8, 2000
Simon & Schuster Interactive and Sunburst Technology are partnering to expand availability of the companies' titles in the consumer and education markets. Sunburst, a division of Houghton Mifflin Co., will sell Simon & Schuster Interactive's children's titles like "Wimzie's House," "Maisy" and "Miss Spider," through the education channel.
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Simon & Schuster will bring Sunburst brands such as "Curious George" to consumers. (Simon & Schuster Interactive: Peter Binazeski, 212/632-3544) >TK
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