Advertising Industry
Industry: Email Alert RSS FeedDole, Crayola Team On Fun Shapes
Selling to Kids, March 8, 2000
Dole is launching a new campaign for its Fun Shapes fruit snacks. Fun Shapes are chunks of pineapple available in "celestial" shapes - stars, suns and crescent moons - or "aquatic" shapes - fish, turtles and shells. The company is partnering with Crayola to offer a rebate deal on a "Box of Imagination" collector's tin including Model Magic, crayons, star- and fish-shaped stamper markers, activity cards and a Dole recipe and coupon.
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(Dole: Greg Longstreet, 818/879-6600) >TK
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