Charge Your Brain

Selling to Kids, March 31, 1999

Speakers at last week's BrainCamp in New York offered these fast facts about kids today:

* The average kid eats dinner with family three times a week;

* Kids eat four, five or six meals a day and the after school meal is the most enjoyable;

* 80% of kids microwave;

* Kids think minivans are uncool;

* The top sport for kids is swimming;

* 90 % of kids wear clothes with logos;

* Cliques are identified by fashion;

* Classic toys are back - yo-yos and slinky; and

* Most girls (78%) say they use products they got as free samples, 55% use what their friends do, 48% use what was displayed at a store, 46% what the family uses.