Media Box Scores

Selling to Kids, April 14, 1999

Once again, Seventeen is the leader of the ad pages in the kids and teens magazines category. The newer Teen People's 106% rise since last april, just further proves the demand for teen publications, and seems to be affecting YM the most, which is down 13% since 1998.

Former group publisher of Disney Adventures, Lynn Lehmkuhl, is now group publisher of Teen, perhaps she will bring some of her Disney magic over to Teen for the remainder of 1999.

Kid and Teen Magazine Ad Pages
Magazine              April    April   % of    Yr      Yr      % of
                      '99      '98     Diff    '99     '98     Diff
Boys' Life            12.36    10.42   18.62   37.57   37.96   -1.03
Disney Adventures     25.33    23.50   7.79    98.16   72.50   35.39
Nickelodeon           26.00    29.83   -12.84  65.66   76.33   -13.98
Seventeen             138.91   115.98  19.77   402.77  392.58  2.60
SI for Kids           25.33    20.04   26.40   79.57   76.74   3.69
Teen                  61.17    58.59   4.40    187.86  162.25  15.78
Teen People           92.52    45.00   105.60  211.85  136.00  55.77
YM                    64.95    65.46   -0.78   150.54  172.91  -12.94

Rank = April 1998/April 1999
      Information provided byS2K siseter publication min (Media
Industry Newsletter). The magazines listed above are among those
tracked by min, and is not a comprehensive list of children's
magazines. Any comments or suggestions, contact box scores coordinator
Ann Brandstadter 301/34-7788, ext. 2315.