Intranet research, analysis & marketing: now that you've built it—get them to come - Making News - Brief Article

Information Outlook, Feb, 2004

March 17, 2004

2:00 pm-3:30 pm ET

Your Virtual Seminar Leader, Jim Sterne of Target Marketing, is the author of many books, including World Wide Marketing, Customer Service on the Internet, and E-mail Marketing.

Description

Now that you have provided your clients with desktop access to your products and services, do you know which intranet services are the most liked? The most used? The least appreciated? How do you let your organization know what a wonderful resource you've created?

This seminar focuses on:

* Internal market research

What do your users want on your intranet? Look at ways to gather intelligence from your customers to find out what they think will be the most helpful sources and services.

* Objective analysis

What they say is one thing, what they do is another. Web analytics has been used by the marketing departments to measure how people traverse your external Web site, and those tools can help you as well. Clickthroughs and pageviews can give you the inside scoop on which services are the most popular and deserve more attention, and which are ignored and deserve more promotion.

* Bringing it all together

Marketing is about raising awareness and creating desire. Many external marketing techniques can be used to increase the use of your intranet, resulting in higher productivity and lower costs. Sterne covers a wide variety of methods you can use immediately to get the word out and increase user interaction.

Virtual Seminar Only: Member $190; Nonmember $240

Virtual Seminar Plus V-Pak: Member $250; Nonmember $300

V-Pak Only: Member $105; Nonmember $155 (The V-Pak includes an audio tape of the session, hard copy of handouts, and instructions on how to access the PowerPoint presentation on the Web.)